BFGoodrich Has Been Manufacturing and Marketing Automotive Tires for Over

question 95

Multiple Choice

B.F.Goodrich has been manufacturing and marketing automotive tires for over one hundred years.It spends much of its marketing budget on short-term promotions aimed at stealing market share from Goodyear,Dunlap,and other tire manufacturers.From this information,you should know tires are in the _____ stage of their product life cycle.

• A) maturity
• B) growth
• C) saturation
• D) decline
• E) development

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