_____ Occurs When an Existing Product Is Targeted Toward New

question 134

Multiple Choice

_____ occurs when an existing product is targeted toward new market segments.It is another type of new-product development because the product is new to that segment.

• A) Brainstorming
• B) Diffusing
• C) Repositioning
• D) Screening
• E) Reciprocity

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Definitions:

Substitute Goods

Goods or services that serve as alternatives to each other, where a rise in the cost of one results in a higher demand for the other.

Complementary Goods

Products or services that are used together, where the increase in demand for one leads to an increase in demand for the other.

Natural Gas

A fossil fuel composed mostly of methane, used as a source of energy for heating, cooking, and electricity generation, as well as a feedstock for chemical manufacturing.

Complementary Goods

Goods or services that are frequently utilized in conjunction with each other, leading to a scenario where the desire for one boosts the desire for the other.