The Process by Which the Adoption of an Innovation Spreads

question 129

Multiple Choice

The process by which the adoption of an innovation spreads is referred to as:

• A) diffusion
• B) circulation
• C) transmission
• D) dissemination
• E) dispersion

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Definitions:

Marketing Metric

A measure of the quantitative value or trend of a marketing action or result.

Cost Per Ad

Cost per ad refers to the total expense incurred by an advertiser for a single advertisement. This may entail production, placement, and delivery costs of the ad across various media platforms.

People Meter

An electronic device used to track viewership habits of television programs, aiding in the measurement of audience size and preferences.

Mechanical Observational Data

Information collected through automated or mechanical means, often used in the study of behaviors or processes.