Which Product Characteristic Affecting the Rate of Adoption Represents the Degree

question 132

Multiple Choice

Which product characteristic affecting the rate of adoption represents the degree to which the new product is consistent with existing values and product knowledge,past experiences,and current needs?

• A) complexity
• B) compatibility
• C) relative advantage
• D) observability
• E) trialability

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Definitions:

Operating Activities

Business activities related to the day-to-day functions of a company involved in producing income, such as sales and administration.

Financing Activities

Financial transactions primarily concerned with how a business finances its overall operations and growth by using different sources of funds.

Cash Equivalents

Short-term, highly liquid investments that can be quickly converted into a known amount of cash, typically with original maturities of three months or less.

Marketable Securities

Financial instruments that can be easily converted into cash, typically with short maturities and high liquidity.