Which Product Characteristic Affecting the Rate of Adoption of a New

question 28

Multiple Choice

Which product characteristic affecting the rate of adoption of a new product represents the degree to which the benefits or other results of using the product can be communicated to target customers?

• A) observability
• B) diffusion
• C) adoption
• D) trialability
• E) complexity

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Definitions:

Operating Expenses

Costs incurred in the normal operations of a business, such as salaries, utilities, and rent, exclusive of cost of goods sold.

Revenue Recognition

Revenue Recognition is the accounting principle that dictates the specific conditions under which income becomes recognized as revenue.

Goods Delivered

Refers to products or merchandise that have been transported and received by the buyer.