Canesta Company Has Developed a Virtual Keyboard Out of Light

question 134

Multiple Choice

Canesta Company has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants (PDAs) .The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.What level of distribution intensity should the company use?

• A) exclusive
• B) controlled
• C) extensive
• D) reciprocal
• E) selective

---

Definitions:

Withdrawing Partner

An individual partner who exits a partnership, thereby receiving their share of the partnership's assets after settling any liabilities.

Accounts Receivable

Money owed to a business by its clients or customers for goods or services delivered but not yet paid for, recorded as an asset on the balance sheet.

Allowance for Doubtful Accounts

A contra-asset account used to estimate the amount of receivables that may not be collectible.

Sole Proprietorship

A business owned and operated by a single individual, with no legal distinction between the owner and the business entity.