Examlex
The capacity of a particular marketing channel member to control or influence the behavior of other channel members is known as:
Diminishing Returns
An economic principle stating that as investment in a particular area increases, the rate of profit from that investment, after a certain point, cannot increase proportionally.
Total Product Curve
A graphical representation showing how the total quantity of output changes with variation in the quantity of a single input, holding other inputs constant.
Marginal Returns
The additional output gained by adding one more unit of input, holding all other inputs constant.
Minimum Efficient Scale
The minimum efficient scale is the lowest point of production where a firm can achieve the economies of scale, reducing its cost per unit to the minimum.
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