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Nestle When Consumers Think of Nestle, They Probably Think of Chocolate

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Nestle
When consumers think of Nestle, they probably think of chocolate. Historically, though, Nestle's confectionary business is its weakest area. Based in Switzerland, it is the world's largest food company, with a brand arsenal of Nescafe, Jenny Craig, Perrier, Purina, and PowerBar, just to name a few of its 30 product lines. Nestle is hoping to become the "world's leading health, nutrition, and wellness firm" by spending billions of dollars on research and development of functional foods--foods that have pharmaceutical-like capabilities to enhance energy and heart, bone, gut, and other health. Nestle wants consumers to see chocolate as a pharmaceutical product rather than just a treat. Part of this new focus includes streamlining their product mix by selling underperforming items or lines that do not fit its new direction. Critics claim this new focus could hurt the company's existing brands if the new products fail. Additionally, it may be an uphill battle convincing consumers that a company known for indulgence is now a wellness company.
-Refer to Nestle.After developing these new,functional products,Nestle will have to change consumers' perceptions of its brands because it is known for indulgence,not wellness. Nestle will have to _____ itself.

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Availability Heuristic

An intellectual quick route based on the readily accessible examples in a person's thoughts during the appraisal of a specific subject, idea, technique, or judgment.

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Pre-purchased tickets for a lottery, a form of gambling where winners are selected by drawing of lots from among those who have paid money to participate.

Daily Drawings

A practice or exercise involving creating a drawing every day, often used to enhance artistic skills or for personal expression.

Weekly Drawings

A regular event, usually organized to select winners by a random draw, commonly used in lotteries or contests.