Many Large Champagne Sellers Do Their Own Importing and Desire

question 22

Multiple Choice

Many large champagne sellers do their own importing and desire to maintain independent price points in different markets.Thus,a bottle of champagne might cost $45 in the United States while the same bottle might be only 20 euros (about $30) in France.It is often profitable to buy the wine in Europe,typically from an unauthorized distributor,and resell it in the United States.U.S.wine merchants who do so would be engaging in:

• A) black marketing
• B) channel malfeasance
• C) countertrading
• D) reverse channeling
• E) gray marketing

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