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Allan went to a Web site that sells digital cameras and read reviews of several different models.He has requested more information about a Kodak camera that appeared to meet his needs,but he is not yet willing to give up his search to find the perfect camera.As far as Kodak is concerned,Allan is in the _____ step of the AIDA concept.
Marginal Product
The additional output that results from using one more unit of a particular input, while holding other inputs constant.
Average Product
The output obtained by dividing the total product by the number of units of the variable input used in production, ideally reflecting productivity per input unit.
Total Product
The total output or quantity of goods produced by a firm or economy at a given level of input.
Diminishing Returns
A principle stating that if one factor of production is increased while other factors are held constant, the incremental increases in output will eventually decrease.
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