Whenever a Customer Opens an Account at First Southern National

question 141

Multiple Choice

Whenever a customer opens an account at First Southern National Bank,a teller or account representative asks the customer whether she needs a CD,online banking or other services.In other words,the account representative engages in:

• A) suggestion selling
• B) trading up
• C) bait and switch
• D) customer relationship retailing
• E) service-disguised selling

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Definitions:

Walgreens

An American company that operates as the second-largest pharmacy store chain in the United States, offering health and wellness products, prescriptions, and healthcare services.

CVS

An American retail corporation that operates a chain of pharmacies and convenience stores.

Buyer's Desire

The specific needs or wants that potential customers have, which directly influence their purchasing decisions.

Disintermediation

The process of removing intermediaries or middlemen from a supply chain, typically to allow producers to sell directly to consumers.