Color Can Be Used by Retailers to Create a Mood

question 40

True/False

Color can be used by retailers to create a mood or focus customer attention on a particular product.

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Definitions:

Light-sensitive

The characteristic of being responsive or sensitive to light, often referring to materials or biological entities that change in presence of light.

Receptor Cells

Specialized cells that convert external stimuli into electrical signals for the nervous system to process.

Opponent-process Theory

Opponent-process theory is a psychological and neurological model that describes how the perception of one stimulus (color, emotion, pain) is dependent on the opposite function of its pair.

Ewald Hering

A 19th-century German physiologist who proposed the opponent-process theory of color vision.