Kroger Is the Second Largest Supermarket Chain in the U

question 131

Multiple Choice

Kroger is the second largest supermarket chain in the U.S.Which of the following is the most likely reason why Kroger supermarkets sell all types of foodstuffs as well as nonfood products including a wide range of eyewear and accessories?

• A) consumer demand for one-stop shopping often leads to scrambled merchandising
• B) the fulfillment of the wheel of retailing hypothesis
• C) inflationary economic climate
• D) repositioning as a discounter
• E) growth of convenience merchandising

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Definitions:

Horizontal Differentiation

Products differ in ways that make them better for some people and worse for others.

Vertical Differentiation

A product difference that, from everyone’s perspective, makes a product better than rival products.

Vertical Differentiation

A market condition in which products are differentiated based on quality and features, where the products are ranked from best to worst by consumers.

Better Perspective

An improved or more comprehensive way of looking at or understanding a situation or concept.