Many Technologically Advanced Retailers Are Using a Technique Called _____

question 120

Multiple Choice

Many technologically advanced retailers are using a technique called _____ to analyze the huge amounts of data collected through their point-of-purchase scanning equipment that will enable them to better meet the needs of customers.

• A) market-basket analysis
• B) simulated test marketing
• C) product/customer correlation analysis
• D) market cross-tabulations
• E) customer lifestyle analysis

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Definitions:

Gains In Productivity

Increases in output per unit of input, often realized through improvements in efficiency, technology, or methods of work.

Employee Benefits

Various types of non-wage compensation provided to employees in addition to their normal salaries or wages.

Organizational Structure

The way in which the work, authority, and systems of communication are organized within a company or institution.

Organizational Culture

The shared values, beliefs, and practices that shape the social and psychological environment of a business or organization.