Examlex
Just as Melanie was in sight of a billboard for the McDonald's,a police car drove by with its lights flashing.Melanie was so concerned with watching where the police car went that she totally missed seeing the fast-feeders billboard.In terms of the communication process,the police car acted as:
Marginal Utility
The enhancement in satisfaction or benefit a consumer achieves by consuming an additional unit of a good or service.
Noncash Gifts
Items of value given as presents that are not in the form of currency or monetary instruments.
Consumer Preferences
The tastes, preferences, and priorities that influence the buying decisions of individuals or households.
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