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Discuss the Customer and Product Conditions That Suggest Personal Selling

question 14

Essay

Discuss the customer and product conditions that suggest personal selling is more important than advertising and sales promotion.


Definitions:

Health

A state of complete physical, mental, and social well-being, not merely the absence of disease or infirmity.

Fight-or-Flight

An automatic physiological reaction to an event that is perceived as stressful or frightening, preparing the body to fight or flee.

Hormones

Biochemical substances produced by glands that travel in the bloodstream to regulate bodily functions.

Relaxation Response

The physiological changes in the body that occur when a person engages in techniques that trigger a state of relaxation, counteracting stress responses.

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