The Main Function of a Promotional Strategy Is To

question 17

Multiple Choice

The main function of a promotional strategy is to:

• A) convince the target customers that a firm's products offer competitive advantages over those of its competition
• B) find a niche in the marketplace for the firm and its products
• C) provide the firm with research information about the success of its marketing effort
• D) create efficient distribution channels
• E) guarantee control over the length of the stages of the product life cycle

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Definitions:

Auditory Signals

Sounds that are detected by the ear and interpreted by the brain, important for communication and environmental awareness.

Natural Selection

The process by which biological traits become either more or less common in a population as a function of the effect of inherited traits on the differential reproductive success of organisms interacting with their environment.

Group Living

The phenomenon where individuals of a species live closely together in communities or social groups for mutual benefit.

Visual Communication

The conveyance of ideas and information in forms that can be seen, such as signs, typography, drawing, graphic design, illustration, color, and electronic resources.