What Are the Two Types of Sales Promotion

question 120

Multiple Choice

What are the two types of sales promotion?

• A) consumer and trade
• B) informative and reminder
• C) start-up and continual
• D) adoptive and diffusive
• E) personal and impersonal

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Definitions:

Net Working Capital

A measure of a company's efficiency and its short-term financial health, calculated by subtracting current liabilities from current assets.

Total Assets Ratio

A financial metric comparing total assets to another key financial figure, often used to assess a company's size, efficiency, or leverage.

Accounts Payable

Money owed by a business to its suppliers or creditors for goods and services purchased on credit, typically due within a short-term period.

Net Working Capital Turnover

A ratio indicating how effectively a company generates sales for every unit of working capital used over a period.