Informative Promotion Is Generally Used

question 31

Multiple Choice

Informative promotion is generally used:

• A) when memory stimulus is needed
• B) when the brand name is well-known to consumers
• C) during the early stages of the product life cycle
• D) during an attempt to gain the immediate action of a consumer
• E) when advertising a simple,nontechnical,mature product

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Definitions:

Semantics

The study of meaning in language, focusing on the relationship between signifiers, like words, phrases, signs, and symbols, and what they stand for.

Syntax

A set of rules for arranging words and phrases to create well-formed sentences in a language.

Symbolic Structure

The use of symbols and signs in a systematic way to represent ideas or concepts in communication.

Underextension

Underextension is a language development error wherein a child uses a word too narrowly, applying it to a smaller range of objects or situations than is appropriate.