IMC Stands for Interactive Marketing Communications

question 78

True/False

IMC stands for interactive marketing communications.

---

Definitions:

Values Orientation

The emphasis on core principles and morals that guide behavior within an organization or society, impacting decision-making and priorities.

Compliance Orientation

Focuses on adherence to rules and regulations, often within the context of business or organizational operations, to ensure lawful and ethical conduct.

Ethics Issues

Problems or situations that require individuals or organizations to choose between actions that are evaluated as right or wrong.

FSGO

The Federal Sentencing Guidelines for Organizations, a framework that incentivizes organizations in the United States to install and maintain ethics and compliance programs to mitigate punishment for offenses.