According to the AIDA Concept,the First Step a Marketer Must

question 126

Multiple Choice

According to the AIDA concept,the first step a marketer must achieve with potential customers is:

• A) attention
• B) attitude alignment
• C) action
• D) adaptation
• E) adoption

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Definitions:

Money Management

The process of budgeting, saving, investing, spending, or overseeing the capital usage of an individual or group.

Earning Power

The ability of a company to generate profit from its operations over time.

Stock Portfolio

A collection of stocks held by an individual or institution, designed to achieve specified financial goals.

Bond Portfolio

A collection of bonds held by an individual or institution as an investment strategy to diversify risk and generate income.