Promotion for a Brand Like Bounce Fabric Softener Includes Advertising,sales

question 22

Multiple Choice

Promotion for a brand like Bounce fabric softener includes advertising,sales promotion,and public relations.To successfully launch its new product that attaches to the inside of the dryer and dispenses fabric softener,marketers of this brand need to coordinate all the promotional elements to assure consistency of the message at every contact point where a company meets the consumer.In other words,the marketers of Bounce would need to use:

• A) coordinational promotion
• B) integrated marketing communications
• C) transformational marketing
• D) creative selling
• E) transactional communications

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Definitions:

Speech Plus

A form of expression that combines speech with action (like demonstrations or distributing pamphlets) to convey a message, often subject to greater government regulation than pure speech.

Distributing Leaflets

The act of handing out or spreading printed materials, such as flyers or pamphlets, usually for promotional or informational purposes.

Chanting Slogans

The repetitive vocalization of concise phrases during demonstrations or protests to express support for a cause or political position.

Public Park

An open space provided and maintained by the government for recreational use by the public, including areas with green spaces, playgrounds, and sport facilities.