Which of the Following Is Appropriate for Products in the Decline

question 30

Multiple Choice

Which of the following is appropriate for products in the decline stage of the product life cycle?

• A) heavy use of persuasive advertising to reenergize demand for the product
• B) heavy public relations to maintain brand loyalty
• C) personal selling to obtain distribution
• D) sales promotion to build market share
• E) none of these are appropriate

Identify common distortions in supply chain information and their impacts.

Apply criteria-weighting for vendor selection and calculate composite scores.

Analyze the financial impacts of supply chain savings versus sales increases.

Understand key financial metrics for asset utilization.