Amtrak Is Taking the Gloves Off in Advertisements and Belittling

question 87

Multiple Choice

Amtrak is taking the gloves off in advertisements and belittling its major competition,which is the airline shuttles.Amtrak's new name for its Metroliner is The Smart Shuttle.Gone are ads that were inner-directed and sold the Metroliner on its leisurely pace.In their place are ads showing rapid shots of the sleek train and business executives conducting no-nonsense meetings "eyeball-to-eyeball." The campaign,which includes television,radio,print,billboards,and posters in commuter railroad cars,targets business travelers,who,Amtrak says,incorrectly believe the train takes far longer than the airplane to travel between two cities.One television spot opens with a shot of airplanes stacked up in a tarmac traffic jam.Another shows a business traveler lumbering into the airport during a snowstorm.The announcer says,"Schedule a meeting.Take the shuttle.Then cross your fingers." The poor soul looks up at the departure board and sees a row of "Canceled" signs.The announcer continues,"Schedule a meeting.Take the Metroliner.Then cross your legs."
-Refer to Amtrak.Amtrak's campaign stresses that the Metroliner is more comfortable and more likely to be on time and run in inclement weather.The promotional campaign focuses on Amtrak's:

• A) superior skill set
• B) special feature
• C) tactical strategy
• D) differential parity
• E) competitive advantage

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Definitions:

Effective Hiring

The process of identifying, attracting, and selecting the most suitable candidates for a job in a timely and cost-efficient manner.

Communicating Expectations

Refers to the process of clearly and effectively outlining and sharing the goals, roles, and responsibilities expected within an organization or between individuals.

Postconventional Level

A stage in moral development where individuals make ethical decisions based on universal principles and internalized morals rather than conforming to societal or authority-driven standards.

Moral Development

The process by which individuals evolve their understanding of what is right and wrong, often described through stages by psychologists.