One or More Unique Aspects of an Organization That Causes

question 43

Multiple Choice

One or more unique aspects of an organization that causes target consumers to patronize that firm rather than competitors is called:

• A) comparative differentiation
• B) competitive advantage
• C) marketing mix
• D) special benefit
• E) promotional plan

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Definitions:

Lobbyists

Individuals or groups hired to influence lawmakers, regulation, or policies in favor of the entity that employs them, often through direct contact or advocacy.

Gifts

Items or funds given without expectation of payment or return, often to show affection, support causes, or provide assistance.

Political Action

Activities aimed at influencing governmental decisions or policies, which can include voting, campaigning, and advocacy efforts.

Partisan Political Activity

Involvement in activities that support or oppose political parties or candidates for public office, often restricted for certain entities like nonprofits.