The Ultimate Objective of Any Promotion Is a Purchase or Some

question 142

Essay

The ultimate objective of any promotion is a purchase or some other activity.One model for reaching promotional objectives is called the AIDA concept.This model proposes that consumers are moved through four stages by the promotional mix.Suppose you are the promotional manager for the new B-Gone squirrel-proof bird feeders.(Before the B-Gone,there were no feeders on the market that were really squirrel-proof. )This bird feeder is guaranteed to prevent squirrels from reaching and eating its contents.Describe the promotional activities you would recommend in each stage of AIDA model for the B-Gone feeder.Assume that personal selling will NOT be used.

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Definitions:

Maladaptive

Behaviors or thoughts that inhibit an individual's ability to adjust healthily to particular situations.

Totally Conscious

Being fully aware and responsive to one's surroundings and mental processes.

Manipulative

Describing behavior that is skilful at influencing or controlling others to one's own advantage, often in a deceitful or unfair way.

Intellectualization

Intellectualization is a defense mechanism where reasoning is used to block confrontation with an unconscious conflict and its associated emotional stress.