Examlex
Which form of advertising involves an organization expressing its views on controversial issues or responding to media attacks?
Fear-Arousing
A communication strategy designed to elicit fear in order to influence attitudes or behaviors.
Cognitive Dissonance
The mental discomfort experienced by an individual who holds two or more contradictory beliefs, values, or ideas at the same time.
Attitude Change
The process in which an individual's feelings, beliefs, or behavioral intentions toward an object, person, or situation are modified.
Persuasive Message
A message intended to change the attitudes, beliefs, or behaviors of the receiver through argumentation or appeal.
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