_____ Advertising Compares Two or More Specifically Named or Shown

question 49

Multiple Choice

_____ advertising compares two or more specifically named or shown competing brands on one or more specific attributes.

• A) Contrasting
• B) Comparative
• C) Pioneering
• D) Superlative
• E) Differentiational

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Definitions:

FOB Origin Pricing

A pricing term indicating that the buyer assumes shipping costs from the seller's location, and owns the goods in transit.

Reciprocating Compressor

A type of compressor that uses pistons driven by a crankshaft to deliver gases at high pressure.

Geographic Pricing

A pricing strategy where the price of a product or service varies according to the geographic location of the buyer.

Single-Zone Pricing

A pricing strategy where a company charges the same price for its product or service, regardless of the geographical location of the customer.