An Advertising _____ Identifies a Reason for a Person to Buy

question 84

Multiple Choice

An advertising _____ identifies a reason for a person to buy a product.

• A) profile
• B) execution
• C) format
• D) appeal

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Definitions:

Pavlov

A Russian physiologist best known for discovering the principle of classical conditioning through experiments with dogs and bells.

Conditioned Response

A learned reaction or response to a previously neutral stimulus that has become conditioned through association with a stimulus that elicits an automatic response.

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally and automatically triggers an unconditioned response without any prior learning.

Conditioned Stimulus

A stimulus that was once neutral but, after being paired with the unconditioned stimulus, gradually induces a conditioned response.