Examlex
All of the following are common types of advertising appeals EXCEPT:
Occurrence
The fact or frequency of something happening.
Affected
Being influenced or changed by an external factor.
Probability
A measure of the likelihood or chance that a particular event will occur, expressed as a number between 0 and 1.
Mammals
Warm-blooded vertebrates characterized by the presence of mammary glands, which in females produce milk for feeding their young.
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