IBM Runs Television Ads That Show How Their IT Services

question 76

Multiple Choice

IBM runs television ads that show how their IT services can help a small Internet start up prepare for and solve any problems that may arise in their daily operations.This is an example of a:

• A) unique selling proposition
• B) advertising objective
• C) media profile
• D) basis for comparative advertising
• E) basis for product identification

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Definitions:

Six-Digit Coding

A reference to standardized codes, such as those in classification systems, that use six digits to categorize detailed information.

Industry Subsector

A specific, defined part of a broader industry, characterized by a unique set of products, services, or manufacturing processes.

NAICS

The North American Industry Classification System is a norm employed by Federal statistical bodies to categorize business entities.

Triclosan

An antimicrobial and antifungal agent found in some consumer products, including toothpaste and hand sanitizer, which has raised health and environmental concerns.