General Mills Has the "Box Top for Education" Program in Which

question 175

Multiple Choice

General Mills has the "Box Top for Education" program in which several of the company's products have a little Box Top coupon on the package.Families buy the products and schools collect the coupons to redeem for money for the school.This is an example of:

• A) cause-related marketing
• B) publicity
• C) lobbying
• D) consumer education
• E) advocacy marketing

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Definitions:

Joint Tenants

Individuals who own property together with rights of survivorship, meaning upon the death of one tenant, their interest in the property automatically passes to the surviving tenant(s).

Right of Survivorship

A legal principle in joint ownership where the surviving owner(s) automatically inherit the share of a deceased owner.

Executor

An individual appointed in a will to manage the deceased's estate, responsible for settling debts and distributing assets to beneficiaries.

Per Capita

A distribution of property in which each member of a group shares equally.