The Goal of Sales Promotion (Regardless of What Form It

question 82

Multiple Choice

The goal of sales promotion (regardless of what form it takes) is usually:

• A) immediate purchase
• B) return on investment
• C) cost control
• D) market share leadership
• E) economies of scale

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Definitions:

Good X

generally refers to an unspecified product or commodity in economic models or discussions.

Budget Line

Represents the combination of goods and services that a consumer can purchase with a given budget at set prices.

Budget Line

A diagram that maps out all potential pairings of two goods which are affordable within a set budget, with prices being stable.

Money Income

The total earnings received by an individual or household, including wages, salaries, benefits, and investments, usually measured before taxes.