All of the Following Statements Describe an Advantage of Personal

question 91

Multiple Choice

All of the following statements describe an advantage of personal selling over other forms of promotion EXCEPT:

• A) Personal selling is less expensive on a per contact basis.
• B) Personal selling is better for providing customers with detailed demonstrations of products.
• C) It is easier to vary the message according to what the customer needs to know with personal selling.
• D) It is easier to direct the marketing effort to directly to qualified prospects with personal selling.
• E) Personal selling costs can be controlled by adjusting the size of the sales force.

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Definitions:

Utility Function

A mathematical representation that associates levels of utility or satisfaction a consumer derives from consumption of goods and services.

Corn Chips

A type of snack made from cornmeal fried or baked in oil, often seasoned, and served as a crispy treat.

French Fries

A popular dish made from deep-fried potato strips, often served as a side dish or snack.

Indifference Curves

Graphical representations of different bundles of goods between which a consumer is indifferent, showing equal levels of satisfaction.