How Do Value-Based Pricing,unbundling,and Bundling Help Marketers Hold onto Market

question 59

Essay

How do value-based pricing,unbundling,and bundling help marketers hold onto market share during a recession?

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Definitions:

NPV

Net Present Value, a calculation used to assess the profitability of an investment by summing the present values of all expected future cash flows minus the initial investment cost.

Break-even Points

The level of production or sales at which total revenues equal total expenses, resulting in no net profit or loss.

Cash Break-even

The point at which a business's cash expenses equal its cash revenues, resulting in no net cash flow.

Accounting Break-even

The point at which total revenues equal total expenses, indicating no profit or loss from operations.