A Method of Gathering Data About People by Asking Them

question 56

Multiple Choice

A method of gathering data about people by asking them questions about a sample of their behavior is known as a(n) ____________ measure.

• A)self-report
• B)psychological
• C)cognitive
• D)emotional

Understand the strategic approaches required for successful brand community management.

Describe the purposes and uses of brands within different communal forms.

Recognize the roles of cultural alignment and official positions (like a chief culture officer) in managing communal branding.

Understand the strategies to strengthen brand communities.