Behavioral Targeting Technology Is Being Used by Internet Retailers to Offer

question 70

Multiple Choice

Behavioral targeting technology is being used by Internet retailers to offer different prices and promotional offers to different customers based upon their Internet and browsing habits. One potential downside to this practice is:

• A) lack of profits
• B) consumer privacy
• C) cost
• D) reliability of the system
• E) competitive pressure

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Definitions:

Group Composition

The makeup or structure of a group, including the variety and characteristics of its members.

Focus

A central point of interest or activity.

Individual Roles

Specific functions or responsibilities assigned to persons within a group or organization, highlighting the contribution of each member.

Function

The specific role or activity that an entity or process is designed to perform or execute.