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E-Books With the Explosive Growth of Electronic Book, or E-Book, Readers

question 66

Multiple Choice

E-Books
With the explosive growth of electronic book, or e-book, readers like Amazon's Kindle and Barnes & Noble's Nook and even smart phones like the iPhone and BlackBerry devices, book pricing is becoming a significant concern for book publishers. Digital book sales have grown exponentially from almost non-existent in 2002 to more than $120 million in 2009. While these sales are still small compared to industry sales, they are expected to grow even more in the coming years due to the plethora of e-book readers coming on the market. This creates a dilemma for publishers, though, because the average price of a hardcover book, which is the bread-and-butter of publishers' profits, is $27.00, whereas the price of an e-book is $9.99. To protect profits, some publishers, like Simon & Schuster, are delaying the electronic editions by four months. Other publishers are following suit, claiming consumers will not buy the hardcover at $27.00 if they can purchase it at a much lower price electronically.
-Refer to E-Books. If publishers decide to release e-books at the same time as the higher-priced hardcovers,book resellers will probably end up with a lot of unsold books in their stores. This will likely result in an increase in _____ demanded by the resellers because they will have to slash prices to sell the books.

Definitions:

Primary Auditory Cortex

The region of the brain located in the temporal lobe that is responsible for processing auditory information.

Sensory Information

Data received by the sensory organs, such as eyes and ears, and processed by the brain.

Parietal Lobe

A region of the cerebral cortex involved in processing sensory information from various parts of the body, understanding spatial orientation, and managing language and mathematics.

Wernicke's Area

A region of the brain important for language comprehension, located in the temporal lobe.