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Tickets to the combined amusement park and water slide were $49 for the day.Then the company gave customers the option to purchase tickets for either the amusement park or the water slide for $18.To help keep costs in line,the park management also began charging its customers a small parking fee.Initially,the cost of parking was figured into the $49 price.The amusement park is using:
Corporate Crisis
A significant threat to operations or reputations that can have negative consequences if not handled properly.
Product Crisis
A case in which a problem in a major product—for example, brakes in a car, faulty batteries in a phone, bacteria in food, or unintended side effects of medicine—creates a public hazard and the company is held responsible.
Unethical Management
Practices by leadership that violate moral principles or values, often compromising the well-being of employees, customers, or the environment.
Issue Life Cycle
The progression of an issue through stages, from emergence to resolution, relevant in crisis management and public relations planning.
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