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Two effective pricing tactics,which can be used during a recession,to hold or build market share are:
Raise Capital
The process by which a company or organization obtains money for growing operations, typically through the issuance of stocks or bonds.
Investment Bankers
Professionals who work for financial institutions, facilitating mergers, acquisitions, and issuing of securities for corporations and governments.
Commercial Bankers
Professionals working in commercial banks that provide a variety of financial services including loans, deposits, and investment products to businesses and individuals.
Credit Raters
Agencies or entities that assess the creditworthiness of issuers of debt securities, determining their ability to make timely interest payments and repay the principal.
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