Examlex
Wal-Mart captures point-of-sale transactions from thousands of stores in several countries and continuously transmits these data to its massive data warehouse.Wal-Mart allows more than 3,500 suppliers to access data on their products and perform data analyses.These suppliers use the data to identify customer buying patterns at the store level.They use this information to manage local store inventory and identify new merchandising opportunities.Both Wal-Mart and its suppliers are engaged in:
Stigma Consciousness
The expectation of being perceived by other people, particularly those in the majority group, in terms of one’s group membership.
Stereotype Threat
The concern that one might do something to confirm a negative stereotype about one’s group either in one’s own eyes or the eyes of someone else.
Disidentification
The process of disinvesting in any area in which one’s group traditionally has been underrepresented or negatively stereotyped.
Self-objectification
The tendency to view oneself primarily as an object to be looked at and evaluated based on appearance, rather than as a fully rounded individual.
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