Looking to Build Up Its Postpurchase Relationships,General Motors Recently Launched

question 16

Multiple Choice

Looking to build up its postpurchase relationships,General Motors recently launched a service whereby GM vehicle owners can sign up to get e-mail service reminders,access information about GM vehicles,and receive special promotions.General Motors is using _____ to enhance its customer relationships.

• A) modeling
• B) scoring
• C) valence management
• D) campaign management
• E) data mining

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Definitions:

Managing Expectations

The process of setting and communicating realistic assumptions about outcomes or behaviors in various situations to avoid disappointment.

Low Socioeconomic Status

A term that describes individuals or groups who have limited access to financial, educational, and social resources.

Occupational Influence

The impact that one's job or career choice has on their lifestyle, personality, and personal choices.

Male-Dominated

Refers to fields, industries, or environments where men significantly outnumber women or hold most positions of power and influence.