Using Technology Provided by Smart Button Software,the WNBA's Los Angeles

question 68

Multiple Choice

Using technology provided by Smart Button software,the WNBA's Los Angeles Sparks have implemented a new system that gathers information about its best customers,season ticket holders,and rewards those customers in many ways including free tickets to Sparks home games and cash prizes.This is an example of a(n) _____ system.

• A) organizational optimization
• B) corporate relationship marketing (CRM)
• C) total quality management (TQM)
• D) customer relationship management (CRM)
• E) call response marketing (CRM)

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Definitions:

Direct Cash Flows

A financial statement that provides data regarding all cash inflows a company receives from its ongoing operations and external investment sources, as well as all cash outflows that pay for business activities and investments during a given period.

Triple Bottom Line

A sustainability-based accounting framework that evaluates a company's performance in terms of its environmental, social, and financial impacts.

Limited Liability

A legal structure where a company's owners are protected from personal responsibility for its debts or liabilities.

Business Organizations

Various forms of entities set up to conduct commercial enterprise, including corporations, partnerships, and sole proprietorships.