In a Speech,David Poirier,chief Information Officer of Hudson's Bay Company,a

question 99

Multiple Choice

In a speech,David Poirier,chief information officer of Hudson's Bay Company,a Canadian retailer,said,"We [Hudson's Bay Company] had all kinds of data in different places.We didn't have a single view of the customer until we focused on finding one method to manage relationships with our customers." Hudson's Bay would use a _____ to profile customer segments for better CRM marketing efforts.

• A) data mart
• B) customer information system
• C) data warehouse
• D) decision support system
• E) data cluster

Understand the relevance of accounting in various contexts, not limited to profit-oriented businesses.

Comprehend the impact of financial transactions on the basic accounting equation.

Recognize the ethical responsibilities of accountants.

Understand how net income for a period is determined.

---

Definitions:

Arrangement

The act of organizing or positioning things in a particular order or pattern.

Representing Problem

The process of conceptualizing and framing a problem in a way that can be understood and addressed effectively.

Working Backward

A problem-solving strategy involving starting with the desired final outcome and progressively working towards the starting point to find a solution.

Stairs

Constructed steps that allow people or animals to move from one level to another, typically within buildings or outdoor structures.