"Lots of Organizations Have Customer Data,but Not in a Way

question 22

Multiple Choice

"Lots of organizations have customer data,but not in a way that's useful," said a speaker at a recent retail marketing conference."Retailers have all kinds of data in different places--they don't have a single view of the customer." The speaker is saying that retailers do NOT use:

• A) information distribution centers
• B) data warehouses
• C) information extraction mines
• D) data intermediaries
• E) marketing information systems

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Definitions:

Unfreezing

The initial phase in the process of change, where existing beliefs and behaviors are questioned, making room for new ways of thinking.

Lewin's Basic Change Model

A theoretical framework by Kurt Lewin that describes organizational change as a process of unfreezing, changing, and refreezing behavior and practices.

DADA Syndrome

Four stages—denial, anger, depression, and acceptance—experienced by individuals when they are faced with unwanted change.

Denial

A psychological defense mechanism wherein an individual refuses to accept reality or facts.