Every Time Barry Orders Running Shoes from Road Runner Sports,the

question 30

Multiple Choice

Every time Barry orders running shoes from Road Runner Sports,the Web site or the operator on the phone always tries to sell him something in addition to the shoes he ordered,such as socks or other apparel.This is an example of:

• A) data mining
• B) cross-selling
• C) trading up
• D) database enhancement
• E) a database channel

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Definitions:

Partnership Agreement

A legal document that outlines the terms and conditions among business partners regarding their business engagement.

Annual Profit

The amount of money a business earns in one year after all expenses have been deducted from its total revenue.

Investment

Allocating monetary assets with the aim of achieving returns or generating revenue.

Property Taxes

Taxes levied by local government on real estate properties, based on the assessed value of the property.