Wal-Mart Captures Point-Of-Sale Transactions from Thousands of Stores in Several

question 77

Multiple Choice

Wal-Mart captures point-of-sale transactions from thousands of stores in several countries and continuously transmits these data to its massive data warehouse.Wal-Mart allows more than 3,500 suppliers to access data on their products and perform data analyses.These suppliers use the data to identify customer buying patterns at the store level.They use this information to manage local store inventory and identify new merchandising opportunities.Both Wal-Mart and its suppliers are engaged in:

• A) information formatting
• B) database enhancement
• C) data mining
• D) data shading
• E) descriptive modeling

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Definitions:

Mental Processes

The operations of the mind that lead to perceptions, reasoning, emotions, and memories.

Unconscious Desires

Wishes or wants that reside within the unconscious mind, influencing behavior without the individual's aware intent.

Psychology Laboratory

A controlled setting designed for the study and experimental investigation of psychological phenomena and behaviors.

Wundt

Wilhelm Wundt, often considered the father of experimental psychology, who established the first psychological laboratory in Leipzig, Germany.