LLBean,Inc

question 80

Multiple Choice

L.L.Bean,Inc.has been reducing the number of catalogs it sends out while increasing its sales and profits.With _____,L.L.Bean now identifies customers who have purchased recently and often and have spent considerable money.Such customers are most likely to purchase again.

• A) predictive data
• B) trending
• C) correlation analysis
• D) recency-frequency-monetary analysis
• E) hypothesis testing

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Definitions:

Manufacturer-owned Brands

These are brands that are owned and managed by the manufacturers themselves, allowing for direct control over product quality and marketing strategies.

Brand Positioning

The strategy of creating a unique impression in the customer's mind so that the customer associates something specific and desirable with your brand that is distinct from rest of the marketplace.

Western-sounding Brand Names

Brand names that are designed to evoke Western (particularly American or European) culture or values, often used to appeal to global markets.

Store Brands

These are products marketed and sold under the retailer's brand name rather than that of a manufacturer.