_____ Uses a Past Set of Occurrences to Predict the Likelihood

question 77

Multiple Choice

_____ uses a past set of occurrences to predict the likelihood that some other occurrence,such as a response or purchase,will take place in the future.

• A) Customer manipulation
• B) Predictive modeling
• C) Data mining
• D) Lifetime value analysis
• E) Causal research

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Definitions:

Multidimensional Performance

An approach to performance measurement that considers various aspects such as financial, operational, and people metrics to assess the overall effectiveness and efficiency.

Balanced Scorecard

An integrated set of performance measures that are derived from and support the organization’s strategy.

Commercial Businesses

Enterprises engaged in commercial, industrial, or professional activities with the aim of earning profits.

Average Operating Assets

The average value of the assets used in the day-to-day operations of a business over a specific period.