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Hertz and Enterprise are developing their own car-sharing initiative because they perceive Zipcar as a potential competitor.
Sociocultural Bias
Prejudice or discrimination based on societal norms or cultural differences.
Environmental Scanning
The process of collecting, analyzing, and using information about trends, events, and relationships in an organization's external environment.
European Union
A political and economic union of 27 member states located primarily in Europe, aiming to promote peace, stability, and economic cooperation among its members.
Regulations
Rules or directives made and maintained by an authority to regulate behavior, typically in the context of legal or governmental systems to ensure fair practices, safety, and standards.
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